Jellyfish was born at the same time as PPC advertising back in 1999. In our early years, we concentrated exclusively on paid search and we got pretty good at it. We focused our efforts on perfecting paid search in publishing and by 2005 we had a turnover of $7.7 million and were dominating the sector.
By 2011, our turnover had increased to nearly $40 million and were employing more than 80 staff across three continents. We expanded our service offering as a response to our clients' needs and the ever changing digital landscape.
Today we are at the forefront of digital marketing, pushing boundaries and getting results. Our success is down to great people, innovative ideas and lots of hard work.
Avondale IT (@it) is launched by Paul Walsh. Core services are building websites and general IT services.
Acquire a key client, Which? Given a trial budget for a paid search campaign. This was also the year that Google launched Adwords.
After the great success of the trial Which? campaign, main focus is to develop new business within paid search.
Client base continues to grow. Key relationships are built within the publishing sector (MoneyWeek, Dennis Publishing, William Reed). Paid search now generates 90% of company turnover.
Rob Pierre joins the company to help develop business. The company rebrands as Jellyfish. Focus is now solely on paid search and a new CPA performance based model is introduced.
Impressive growth in the amount of campaigns Jellyfish manage, with particular success in the publishing sector. Chris Lee joins as Finance Director.
Jellyfish South Africa opens: a Resource Centre that provides support to the UK AM team
Jellyfish launch JUMP (the Jellyfish Unified Marketing Platform), a bespoke propriety management system to help manage our PPC campaigns. Having acquired every major UK publisher as a client, Jellyfish decide to create new verticals within the business.
Rob Pierre becomes Managing Director and Paul Walsh becomes Technical Director.
Jellyfish UK take on bigger offices to support their expanding client base.
Kevin Buerger is appointed to develop business specifically in the US.
With an increase in expertise, Jellyfish decide to broaden their digital services to include SEO, Social, Analytics, Display, Creative and Development.
Jellyfish acquire Creative Uncle, an award winning creative agency. Mark Deeprose (formerly Uncle) is appointed as Creative Director and brings a team of designers and developers on board.
Daniel Wilkinson is appointed as EVP US Agency.
Jellyfish US opens an office in Baltimore to accommodate the expanding client base.
Jellyfish acquire Weedoo, an established Sussex based digital agency, to enhance and support our SEO offering.
Jellyfish Training, headed up by Jamie Hammond, is launched, offering a range of courses in analytics, optimisation, SEO and social media.
Jellyfish continue to expand and grow their client base across Europe and the US.