Tag Manager 360 encompasses the Google Analytics 360 suite and provides a solution to manage all your tracking and tags, both Google Analytics and 3rd party related, all in one place. This is built upon the existing Google Tag Manager solution, but with some powerful extra features.
Instead of installing multiple codes for Google Analytics and various other tracking on your site, Tag Manager 360 requires one code to be installed across your site. This code is unique to your Tag Manager 360 container in which various tags can be created, set to fire upon any command you choose, and edited and published at your own pace. This includes:
Templates for supported Google and DoubleClick tags: Google Analytics, AdWords, Floodlight, etc.
Templates for certified vendor tags: comScore, Turn, Media6Degrees, Marin, Clicktale and more
Custom Tags: Custom image tags and custom HTML tags for all those non-templated tags