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Google AdWords Training 

Standard & Advanced PPC Courses

Adwords/PPC Training

Google AdWords is a high converting advertising channel that no online business can afford to run inefficiently. Let us show you how to take control of your accounts on our Google AdWords training.

Jellyfish began life as a paid search agency. Today we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimized and generate maximum ROI from PPC campaigns.

Our expert AdWords training courses have been designed by our leading PPC practitioners to share this industry knowledge with you.

On the standard course we’ll introduce the fundamentals of Google AdWords and show you how to create efficient, well-structured campaigns. On our advanced course you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact AdWords campaigns to effectively expand your account.

We also offer Tailored Training Courses tailored to your needs, which are ideal if you have a team you want to bring up to speed in the management of PPC activity.

Training Courses


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  • Standard

    This course is aimed at professionals looking to improve their understanding of PPC and AdWords. You may be looking to increase your knowledge so you can work better with your agency, or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently..

    We will cover the key elements to help you get the most from AdWords and pay-per-click ads. We'll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimization tips and much more.

    By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

    This course includes:

    • Introduction to Google AdWords/PPC
    • Terminology explanation
    • Defining strategy
    • Keyword methodology
    • Basic account optimization
    • How to write great ad copy
    • How to improve quality score
    • Ad extensions
    • Bid management
    • Setting and reporting goals
    • Basic analysis
    • Account structure
    • Campaign settings
    • Match types
    • Negative keywords
    Download the full course PDFFull day course
  • Advanced

    This level is aimed at those who are already running AdWords campaigns in-house and understand the terminology, or might be thinking of bringing their campaigns in-house from a third party.

    Whereas in the standard course we focus on the initial setup, creation and methodologies, in the advanced course we go more into optimization and share our insider tips and advice. Working together, we will explore techniques for developing high impact AdWords/PPC campaigns to effectively expand your account. We also cover more complex targeting options.

    We examine what makes for successful keyword optimization, how to get the most from remarketing, attribution models, bidding strategies, and using Google Analytics effectively to vastly improve your AdWords campaigns.

    By the end of the course you will feel inspired and knowledgeable in all key areas of this specialist area.

    This course includes:

    • Campaign structure & creation
    • Account structure & organization
    • Advanced campaign components
    • Advanced quality score
    • Set up of Remarketing and creating lists
    • RSLA
    • Google shopping ads
    • AdWords editor introduction
    • Managing to account metrics
    • PPC and conversion optimization
    • Paths to conversion, attribution & assist
    • Mobile & tablet strategy
    Download the full course PDFFull day course
  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we’re happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We’ve found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organizations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customized content you want
    • The dates you want
    • The duration you want

Payment options: All major credit cards (Online) or invoicing

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.


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*++*Service rating : Excellent
Product : Found the course very useful. The instructor was very knowledgeable and explained the content very well.
*++*Service rating : Fantastic two days I had. Learnt so much! Great environment and loads of happy people in the building. Was a pleasure to attend! Thanks.
Product : Chris Swan was absolutely fantastic who really enjoyed his job! I learnt so much from him and would like to congratulate him on...
*++*Service rating : Good facilities for course
Product : Great instructor and course content

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