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Google Analytics Training Courses

Standard & Advanced 

Google Analytics Training

Want to learn how to make the most of Google Analytics? We offer in-depth Analytics training courses that will help you understand the product and how to use it to serve your own business goals. 

Our courses are led by Analytics experts who have gained industry recognition for their work on client campaigns and will share this experience with you. 

Our Standard course provides new and intermediate Google Analytics users the opportunity to gain practical knowledge in what this tool can really offer.

On our Advanced course you can take your Analytics knowledge to the next level and will learn how to set up and maintain a reliable Google Analytics account as well as advanced implementation techniques.

We even offer Tailored Training Courses which are ideal if you have a team you want to bring up to speed in the use of Google Analytics.

Training Courses


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  • Standard

    This course has been designed to give new and intermediate Google Analytics users - or anyone using the tool day-to-day - the opportunity to gain practical knowledge in what this system can really offer.

    We introduce some of the fundamentals of web analytics, the Google Analytics interface, and the key reports. We take a deeper look at the most useful ones (and custom reporting) and give you valuable hints and tips we've learned from working in the industry ourselves.

    By the end of the day you'll have gained valuable, practical skills essential for monitoring your online marketing and improving your website.

    This course includes:

    • Introduction to Google Analytics
    • Tags
    • Key components of web analytics
    • Content reports
    • Metrics
    • Conversion reports
    • Dimensions
    • Interpreting the data
    • Objectives
    • Custom alerts
    • Choosing metrics
    • Primary & Secondary dimensions
    • Setting up Google Analytics
    • Search & advanced search
    • Profile filters
    • Filtering reports
    • Setting up goals
    • Delivering the data
    • Event tracking
    • Adding users
    • Engagement goals
    • Dashboards
    • eCommerce tracking
    • Sharing reports
    • Google Analytics metrics
    • Limitations of Google Analytics
    • Standard reporting interface
    • Tagging
    • Troubleshooting
    • Why choose Google Analytics?
    • Traffic sources
    • Universal Analytics
    Download the full course PDF Full day course
  • Advanced

    The Advanced course has been created to help analysts and technical marketeers gain a deeper insight into the implementation of Google Analytics. Our experts will show integral elements of how things actually work - and how to maintain your account so you can keep doing so reliably.

    During the day, we'll cover advanced implementation techniques such as events, custom dimensions, ecommerce tracking and Data Import. We'll also take a look at the configuration of reports including channel grouping and filters as well as how to action insights through creating audience lists for remarketing.

    This course includes:

    • Advanced implementation
    • Universal Analytics
    • Event tracking
    • Custom Dimensions
    • Custom Metrics
    • Filters & advanced filters
    • Google Analytics Cookies
    • eCommerce tracking
    • Enhanced Ecommerce
    • Campaign management
    • Cost Data Import
    • Remarketing
    • Integration tools, AdWords
    • Cross & Sub-domain tracking
    • Measurement Protocol
    • Dimension Widening
    • Social Tracking
    • Google Analytics logic & requests
    • Roll Up Accounts
    • Virtual Page Views
    • Regular Expressions
    Download the full course PDF Full day course
  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we’re happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We’ve found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organizations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customized content you want
    • The dates you want
    • The duration you want

Payment options: All major credit cards or invoicing

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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*+*Service rating : courteous and energized staff
Product : the training was well organized and efficient.
*++*Service rating : The company was very professional and still helped us with questions even after the training day.
Product : Structured well, quite a lot to take in but very thorough.
*++*Service rating : I have been on three Jellyfish training days which have all been great. The instructors have all been experts in their field and communicate brilliantly. Highly recommend!
Product : My instructor was Elias. He really knew his stuff and was easy to talk to. He gave us general inf...

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