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Google Tag Manager

One day course


baltimore training

Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.

Since its launch in 2012, Google Tag Manager (GTM) has erupted into the tag management market gaining users faster than any other tag management solution in history.

In fact, it’s estimated that GTM currently holds 91.3% of the market share globally, making it by far the most utilised tag management solution in the market. Its success is easy to understand, with a great design offering powerful functionality and ease of use, coupled with the fact that it is free of charge, it’s been an easy decision for many companies to make the transition.

The more recent addition of an SLA for GTM for customers of Google Analytics 360 also means this is now a safe option even for the largest enterprise websites. 

Led by one of our Analytics experts, we'll show you how you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.

Our Tailored Training Courses are ideal if you have a team that you want to bring up to speed on how to use the GTM interface.

Please call us to discuss your requirements.


  • Standard

    This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines.

    All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.

    If you don’t already have an account we will run through the set up process, help you translate and dissect each part of the tool, through to the more advanced features and functionality, having a basic knowledge of HTML would be an advantage but not mandatory.

    By the end of the day, you'll come away feeling confident in how to use GTM and will understand the enormous benefits and efficiency it can bring to your business.

    This course includes:

    Introduction
    • Introduction to a Tag Manager. How it works
    • What you can implement and how it affects your current marketing strategy and implementation
    • Tags, Rules and Variables in Google Tag Manager
    • User Interface
    • User management
    Google Analytics & Google Tag Manager
    • Google Analytics tags (Visit, Event and Social tracking)
    • Cross domain tracking
    • Ecommerce Tracking for Google Analytics
    Auto Event Listeners
    • Link, Click and Form Submit listeners
    • Auto event listeners
    • Auto event variables (Element Class, Element ID, Element URL and Element Text)
    • Deploying the Google Tag Manager auto event listeners
    • The Google Tag Manager Data Layer
    Additional Configurations
    • Floodlight integration with Google Tag Manager
    • Floodlight approval process for Display Tags
    • AdWords tags and implementation
    • Custom HTML tags to implement any other script or tracking
    Debugging and Publishing
    • Manage versions in Google Tag Manager
    • Preview the implementation. Debug possible errors or issues
    • Push in live. Review to guarantee accurate data
    Download the full course PDFFull day course
    $499pp
  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we’re happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we traveled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We’ve found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organizations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customized content you want
    • The dates you want
    • The duration you want

Payment options: All major credit cards or invoicing

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.


Some of the brands we've helped

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Our latest reviews

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*+*Service rating : courteous and energized staff
Product : the training was well organized and efficient.
*++*Service rating : The company was very professional and still helped us with questions even after the training day.
Product : Structured well, quite a lot to take in but very thorough.
*++*Service rating : I have been on three Jellyfish training days which have all been great. The instructors have all been experts in their field and communicate brilliantly. Highly recommend!
Product : My instructor was Elias. He really knew his stuff and was easy to talk to. He gave us general inf...

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