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SEO Training Courses

Standard & Advanced 

Flexible In-Business Training Courses
Flexible In-Business Training Courses

SEO Training

Want to learn how to propel your website up the search listings? Our SEO training courses will deliver the knowledge you need to improve your performance from organic search.

With every business fighting to get to the top of the Google rankings, understanding and exploiting SEO has become increasingly vital.

Led by one of our expert SEO team, we’ll teach you the practical skills and tips you’ll be able to use every day. Our standard course provides you with an excellent foundation for understanding exactly what SEO is, how it works, and most importantly, how to make it work for you.

On our advanced course you can take your SEO knowledge to the next level by gaining a deeper insight into the world of technical SEO with exposure to a wide range of techniques and approaches you can use commercially.

We also offer Tailored Training Courses which are ideal if you have a team you want to bring up to speed in SEO.

Training Courses


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Payment options: All major credit cards (Online) or invoicing

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.


  • Standard

    This course has been designed for professionals looking to gain an initial understanding of SEO. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job.

    We’ll teach you how to run a successful SEO campaign and identify quick wins to succeed in achieving your longer term goals.

    By the end of the day you’ll have gained invaluable SEO knowledge you can apply to your own websites and campaigns to propel you up the listings.

    This course includes:

    • Introduction to SEO
    • Key terminology & technology
    • Typical KPIs & benchmarking
    • Keyword research
    • Landscape analysis
    • Competitor analysis
    • Creating a strategy
    • Technical considerations/audits
    • On-site optimization essentials
    • URL structures
    • Writing content for your website
    • Page titles
    • Meta descriptions
    • Meta keywords
    • H-Tagging
    • Internal linking policies
    • Importance of site maps/information architecture
    • Image naming conventions, alt & title tagging
    • Off-site optimization
    • Review phase
    • Link building and online PR
    Download the full course PDFFull day course
  • Advanced

    This level has been created for those already engaged with an SEO strategy and want to learn advanced techniques.

    During the day, we delve deeper into the technology and psychology of SEO to see what works, what doesn’t, and why.

    We’ll teach you best practice ways to analyze and assess what you should be doing with your SEO campaigns, identify the tactics and strategies already being used by your competitors, and empower you to take the appropriate steps to meet these new challenges.

    This course includes:

    • Introduction to advanced SEO
    • Algorithm updated in-depth
    • Advanced technical audits
    • Hreflang
    • Schema
    • Structure data mark up
    • Canonicalization
    • Pagination
    • Re-direct chains
    • Other typical e-commerce issues
    • Code bloat
    • Foundation link-building
    • Brand mentions
    • Citations
    • Wiki citations
    • Local SEO strategies
    • Penalities
    • Reviews (feefo etc)
    • Brand search & reputation management
    • Introduction to content marketing
    Download the full course PDFFull day course
  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we're happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We've found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organizations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customized content you want
    • The dates you want
    • The duration you want

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Our latest reviews

Rating Comment
*++*Friendly knowledgeable people speaking, loads of room for questions and talking about your specific business.
*++*Service rating : Very professional service
Product : Great trainer and content on day!
*++*Service rating : Very happy with the company. Very professional yet creative atmosphere.
Product : Great course. Very informative. The course leaders knew their stuff and were very supportive.

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