It is where advertisers and agencies make ad placements, create floodlight tags and push to Google Tag Manager (GTM), and complete trafficking tasks.
Formerly called DoubleClick for Advertisers (DFA), the updated manager account centralizes and streamlines ad serving and campaign management activities while standardizing reports.
Instant updates - Ad updates go live in only 2 minutes.
Cross-device targeting - Insights are captured from campaigns across all screens and formats in one place.
Seamless audience engagement - Creatives and tags are shared and remarketing lists are synced so audiences are seamlessly engaged across every part of marketing campaigns.
Centralized creative management - Brands can connect to targeted audiences with display advertising, video, rich media, and dynamic formats as well as track YouTube TrueView campaigns side-by-side with all campaign placements.
It rethinks how brands manage their digital marketing efforts—from planning and implementing, to evaluating and optimizing their campaigns.
Uniform floodlights - Use the same floodlights to track and report across all tools in DoubleClick.
Keyword remarketing list - Push keyword remarketing lists from DoubleClick Search to DoubleClick Bid Manager, allowing insights from paid search to inform display ad buys.
Integration with Google Analytics 360 - Utilise actionable information about which marketing ideas, ads, and channels are leading to conversions.