Optimize 360 is Google’s answer to both a testing and personalization tool and comes with numerous benefits taking your analytics data one step forward.
Due to the native integration with Analytics 360, it’s possible to share audience segments in real-time between both products. This enables you to generate your insight within Analytics 360/BigQuery and send the audience directly to Optimize 360 for both experimentation and personalization.
Experimentation – run both A/B and multivariate tests.
Personalisation – deliver personalized content for you Analytics 360 audience segments.
Visual Editing – use Optimize 360's visual editor to create tailored content to run within your experiment.
Once a new variation has been created, it’s possible to select which Analytics 360 goals will be used as a benchmark to determine a winning variation. In addition to this, you can specify which audience segments this should be tested on, for example, new visitors, returning visitors with a high lifetime value or even individual User IDs to ensure content is tailored to all users that enter your site.