Paid Social Specialist

Paid Social Specialist

Baltimore, US

The Role

Jellyfish, delivers digital marketing solutions across the world for a host of impressive brands from their offices in the US, Europe, and South Africa. The agency’s award-winning combination of technology and talent help it to deliver paid media, UX, SEO, social media, analytics, optimization, creative and development solutions.   The business is experiencing strong growth and its social media team is playing an integral role in this.

 

  • We work with global brands; some of the most recognized in the world.
  • Our clients span an array of exciting business sectors - fashion, sports, finance, automotive, gaming, travel, healthcare & much more
  • We’re serious about technology. As part of working with us, you will gain access to best-in-breed technology suites and partnerships that empower you to do a better and more effective job for our clients
  • Training is an ever-growing part of the agency. In the last 2 years, Jellyfish has trained over 2,000 customers in digital marketing, plus many of our 400 internal members of staff. You’ll also get the opportunity to improve your knowledge in areas that you’ve never been exposed to before and play a role in training and nurturing new talent

 

Jellyfish’s Paid Social team is seeing tremendous growth and we have a great opportunity to join this dynamic team. The Paid Social Specialist is responsible for the managing, executing and optimization of paid social media plans and efficient day to day management of assigned client accounts, focusing on gross profit growth.

 

Key Responsibilities include exploring opportunities and facilitating campaigns through all available social media marketing platforms (e.g. Facebook, Twitter, Instagram, SnapChat, etc) with particular emphasis on innovative initiatives, and working closely with the Client Services team to communicate campaign strategy, progress and results.

Responsibilities

  • Mastering Jellyfish’s methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns (predominantly through Paid Social)
  • Formulating campaign strategy, researching potential marketing channels, analyzing competitors, and testing.
  • Analyzing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs
  • Project managing all of the activity and processes required to proficiently run and create campaigns
  • Managing relationships with advertising partners and communicating account strategy, budgets, and performance\
  • Support the Head of Social, Social Media Directors, and Analysts with; research, insight and support around datasets that lead to effective cross-channel media strategies, tactics and insight reports
  • Upskill other members of the team, where required, on best practice paid social campaign execution
  • Support the wider team to improve their understanding of paid social
  • Work with the Data and Planning teams to understand how paid social integrates with other media formats and channels
  • Work with the Senior Paid Social Manager and Director of Paid Social to develop our paid social product and processes within the agency.
  • Help to develop and implement paid social media measurement frameworks and KPIs
  • Work with data suppliers and other 3rd party data experts to help develop our data visualization and presentation
  • Question and identify opportunities to build better paid social media plans and processes
  • Demonstrates measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service.

Skill Requirements

  • Bachelor’s Degree in Business Administration, Marketing, Communications, or related field
  • 1+ years’ experience in Paid Social Media
  • An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns (Knowledge & experience of using Facebook Power Editor and Twitter Ads Manager would be advantageous)
  • Substantial experience in digital marketing account management; with previous accountability for annual billings in excess of $1MM
  • A good understanding of Google analytics and other web analytics packages
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Is astute, identifies and suggests opportunities to the Head of Social and Company Directors
  • Strong business writing skills and able to produce high quality documents
  • Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks
  • Possesses strong interpersonal skills, particularly influencing and listening skills
  • Is a confident and articulate presenter
  • Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery
  • Facebook Blueprint certified; Google Advertising Fundamentals Exam a plus

 

Key Attributes 

  • A self-motivated individual with high levels of energy
  • Exhibits a high level of attention to detail
  • Highly analytical and data driven
  • An outgoing, positive thinker, with consistent levels of evident enthusiasm
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback
  • Has high personal standards and promotes them in others
  • A valued team member, who upholds Jellyfish’s values and professional integrity

Jellyfish is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, religion, age, disability, veteran’s status, or any other classification as required by applicable law.

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