For those currently on Atlas, the idea of switching ad-servers may seem daunting. But in fact, it is a great time to audit your account structure to ensure you are being efficient with your placements and strategies. It is also an excellent opportunity to sync up your technologies, think about how to streamline processes, and evaluate how you perform ad operations internally (or externally).
The Jellyfish team are experts in facilitating the transition from Atlas and will work with your team to shift to a new platform. We are well versed in several ad-servers. However, we recommend our clients switch from Atlas to DoubleClick.
Below are the top 6 reasons why advertisers on Atlas should switch to DoubleClick Campaign Manager.
1. Easy to use
Likely, your practitioners are going to be spending all day, every day in platform. Intuitive designs and ease-of-use are essential. Furthermore, a poor user interface can be an even bigger hindrance if an ad-server also has poor customer service.
DoubleClick Campaign Manager allows users to clearly identify the site, placement, and creative without toggling between pages. The intuitive and streamlined interface allows all-in-one workflow, is easy to learn, and quick to navigate. Advertisers have the ability to update and automate campaigns in minutes with in-line bulk edits, and two-way sync. Additionally, DoubleClick Certified Marketing Partners, like Jellyfish, provide on-call technical support.