Jellyfish's Head of Display spent time talking to AdExchanger about the success Nescafe© Dolce Gusto have had with programmatic display.
Highlights from the article include comments from Gawain Owen, digital lead at Nestle© UK and Ireland, "The biggest takeaway from this campaign is that programmatic does work for branding campaigns. A lot of people just think programmatic is for direct response. Tactically, the market has evolved over the last 12 months."
The campaign successfully delivered 91% of the ads to new visitors, at 21 percentage points more viewable vs. IAB standards, according to campaign results, and improved brand safety seven times over.