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Google Analytics, Universal Analytics and the future of data

| 02 Sep, 2014

What do Google’s latest innovations mean for online marketers?

Hot on the heels of the recent Google Analytics summit in California, and last week’s analytics event at Google London, the Jellyfish team (Jamie Hammond, Alex Davies, Matt Owen) took part in an insights debate to review and unpick recent developments in GA, UA, GTM, SSO… it’s an ARE (acronym rich environment!) Listen to the debate now from our Soundcloud profile.

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