As brands continue to use social media as an avenue to reach, engage and respond to their customers, do we really know enough about how to properly use hashtags?
Hashtags originated as Twitter users wanted to sort conversations using a simple tool. Hashtags have since exploded with some people using up to 30 hashtags in one post, appearing in pop songs, every day conversation and also now span more than just Twitter.
Associate Director of Social and Outreach, Hannah Rainford gives her top tips on how brands should be using hashtags, breaking down some of the myths and ultimately improving your social media strategy.
If you are interested in coming on a Social Media training course, or if we can help with your social media strategy, get in touch today.