Marketing Magazine highlight the danger this mobile algorithm update poses to brand web traffic from today, and asks Jellyfish how brands can ensure they don't suffer negative consequences:
Jellyfish SEO Director, Nick Fettiplace, offers a stark warning: "Advertisers whose websites do not cater for mobile may start to see fluctuations in their organic performance as soon as April 21st (today) when the roll-out of the new algorithm begins."
As Google will now be favouring mobile-friendly sites in SERPs, this means sites that aren't mobile-friendly will start to be downgraded.
As mobile usability and display come under the spotlight, Lukasz Zelezny, Head of SEO at uSwitch said "The changes will push brands to build a better experience for customers".
An IAB study warned that a significant number of brands in travel, FMCG, retail and finance still don't have a mobile presence.
Assess how mobile-friendly your site is using this free Google tool:
Lukasz Zelezny added: "You may or may not like Google’s requirements but from a wider perspective, Google and the websites who rely on it play on the same team [and care] about the same customers."
Read the full article here.
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