My commentary on SEO and content marketing was recently featured in the Drum, and is reflective of several pertinent issues.
It’s worth bearing in mind that three to four years ago, content marketers needed a reasonable level of ‘technical’ SEO expertise. For example, an understanding of keyword research to better inform article titles, and some knowledge of page rank to determine how to structure links within content.
But, as the algorithm has evolved, technical knowledge has been supplanted by a broader recognition of consumer engagement, and (specifically) a requirement to understand that SEO is now based on user experience paradigms, not technical goalposts. SEO teams include content experts, tasked with understanding brands, their consumers, where meaningful points of intersection exist, and crafting content that naturally creates attention, engagement, interaction and amplification.
In the article, the contributors address a key question... how can content marketers get their SEO right?
Click below to read the full article.