Jellyfish are pleased to announce that Google have published our latest PPC campaign case study featuring Motors.co.uk on their prestigious Think Insights site.
For the second time in 2014, Jellyfish PPC client success has been showcased by Google (previously, Jellyfish Publishing were featured with a MoneyWeek TrueView case study). Decreasing cost-per-lead has been a key success factor; following the launch of motors’ high profile TV campaign, Jellyfish were able to decrease tablet CPLs by 33% compared to desktop CPLs. Mobile search overall generated a 15% higher CTR than desktop with a 38% lower CPC, and higher average positions.
“Next steps are to ensure that this low mobile cost per lead can be maintained in isolation of the TV spots,” explains Senior PPC Manager Romany Simpson. “There is a tendency for the mobile cost per lead to rise when the offline activity subsides. Our strategy is to see what success we can drive through mobile bidding on Remarketing Lists for Search Ads campaigns. We would anticipate a higher conversion rate through mobile on campaigns that specifically target users that have already been to the site.”
To read the full case study, click below.