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The growing threat of negative SEO

| 17 Mar, 2015

Josh Patterson, our senior SEO Manager, wrote an article for the Smart Business blog about the growing threat of negative SEO and how businesses can monitor and address these threats.

Successful digital marketing campaigns utilize a 360-degree approach that touches all points of a customerŠ—'s interaction with your organization Š—– the entirety of a personŠ—'s digital journey. The world is evolving and the ways brands engage their constituents online are changing.

A recent Gartner survey reveals digital marketing budgets will increase by almost 10 percent in 2015, reflecting companies' desires to better connect with customers. In 2014, spending on digital marketing averaged one-quarter of the marketing budget and according to the survey, among 51 percent of companies that plan to increase their digital marketing budget in 2015, the average increase will be 17 percent.

Some of the most prevalent investments in digital marketing will be protection from cyberattacks, specifically negative SEO attacks. Negative SEO attacks occur when a site is effectively targeted by a hostile attack, deliberately creating low quality and toxic links to decrease the siteŠ—'s performance in organic listings.

Click below to read the full article. 

Smart Business SEO article

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