Hi, my name is Alicia. I joined the analytics team here at Jellyfish in 2015 following a year's experience as a web analyst within Digital Marketing. I initially trained to be a midwife and worked within this field following university. Through this I gained experience working in highly challenging environments as well as welcoming many newborns into the world! I'm passionate about using data and insights to solve problems and drive success. I enjoys every aspect of analytics from tracking implementation through to reporting on website performance.
In my spare time I can most likley be found catching up with friends over a glass of wine, watching something on Netflix with a cup of tea or baking (usually some sugar-filled recipe found on Instagram). I have a love for travelling and exploring new places whenever the opportunity arises.