Hi, my name is Daniel Smulevich. I'm Head of Analytics for Spain & Italy at Jellyfish.
I entered the Digital Marketing world through Social and SEO and soon fell in love with the data side of the job, getting my kicks from web analytics and turning data into actionable advice. In the last few years, I've worked across several verticals, recommending new analytics methodologies, techniques and technologies to improve quality and effectiveness of marketing performance of clients such as Volkswagen Group and IAAF.
I'm often involved in industry conferences and meet-ups, where I aim to help brands and product teams drive more effective and more efficient digital marketing strategies. In my spare time, I love cooking and travelling.