Hi, I’m Tania and I’m a Planning Partner. My role is to help our clients differentiate and gain greater attention by embedding a strong strategic understanding of both brand and consumer into the work we do here at Jellyfish.
I’ve been working in marketing and communications strategy for 15 years, starting my career in consulting at McKinsey and then moving into the advertising world after a brief stint at a software start-up. I’ve had the pleasure of working on a real breadth of campaigns and more upstream brand/product strategy for brands such as Apple, Eurostar, Tesco, GSK, Mars, BBC, Vodafone, Public Health England and American Express.
I have always loved finding the strategic insight that can create fresh momentum for a brand or product and making sure the customer’s voice is firmly in the room – never more important than for an increasingly digital world.
Outside the agency, my time is largely filled hanging out with two small children, or alternatively running far away from them into the countryside with a good podcast for company.