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During the strategy phase, we work with you to agree on the strategy for the experience, establishing a definition and set of experience principles we want to achieve to inform the design and development process.

The outputs from this phase of work include:

Experience brief

The purpose of the experience is to articulate the vision for the user experience. Just as a project brief helps you get a shared vision of the overall project goals, an experience brief helps us get a shared vision of the personality and essence of the user experience.

Experience principles

Experience principles are a set of phrases designed to help guide design decisions throughout the design process. Like personas, they help frame the design challenge.

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