Social channels, namely Facebook and Twitter, were chosen as the priority playing field, and Jellyfish set out to:
- Establish the largest share of voice amongst the competition
- Increase following and engagement with core demographics
- Expand the reach of the brand to new target audiences
- Help amplify the launch of new products and core events
Jellyfish started straight away with research and planning using Brandwatch for audience and channel level insights. After defining the personas and platform specific content strategy, the foundation was set for a big year in 2015.