Discover the World set the following objectives at the start of the project:
- To design an engaging, visually impactful, responsive website
- To create a tailored CMS that allows Discover the World to have full flexibility in publishing content and managing customer leads
- To increase organic traffic, brand awareness, inquiries and bookings
As part of this project, Jellyfish reviewed all aspects of their brand visibility to consumers across digital and offline media.
Jellyfish also developed and managed an SEO strategy to increase organic visibility, traffic and bookings. This involved technical optimization and the creation of onsite and offsite content to increase the domain authority of the site, drive new visitors and increase bookings.
Once the team had a strong understanding of the existing brand and where the business wanted to head, they were able to get to work on redesigning the brand and all subsequent touchpoints.