Knowing that this generation lives and breathes digital, they partnered with Jellyfish, hoping to boost online engagement and increase awareness.
Jellyfish created an online and onsite event platform that supported twelve TEAM UA NEXT events at retail partners across the country.
When Under Armour came to Jellyfish, the objectives were as follows:
- To design a registration and event platform for TEAM UA NEXT events
- To design and implement a supporting, automated email strategy
Jellyfish set to work creating a robust platform so this extraordinary series of events were executed efficiently and effectively.