Our first task was to enhance and optimize their website - our creative team made changes to the online store to improve transaction rates and experiences, ensuring the site was fully responsive to all devices.
We created a programmatic display advertising campaign to drive the audience to the new, efficient website, increasing brand awareness which resulted in an increase in brand search volume. The additional search volume then fed consumers back into the sales funnel through the focused PPC activity.
We created a global PPC campaign that ran in the UK, US, Australia, Canada, France, and Germany, returning strong results all round through cheap brand terms used to obtain an optimum click-through with the lowest costs.
Ensuring ad copy in non-English speaking countries delivered the same story was a challenge, so we worked closely with Frontier’s content team to achieve the desired result. Again we were mindful of the value and pressure of every pound spent, so investigated each country thoroughly.
To get desired results we used various creative video assets for display, GSP, Yahoo Gemini, and a YouTube campaign. Also, social channels were used collaboratively to full effect, with community management picked up by Frontier and all social paid efforts managed by our social team to create engaged fans who would spread the word globally and would further drive traffic to the website.