Hi, I'm Ali and I design profitable and performance driven data strategies with our clients here at Jellyfish.
On my journey to Jellyfish, I’ve been lucky enough to ‘data plan’ with some fantastic brands, including avios and BA Exec Club, o2, the BBC and Monarch Airlines and have proven experience both agency and client side. I love the sophistication of data and the continual advancement of tech but equally the simplicity of driving impactful business change through the smart use of a few key data points with the toolkit you have today.
For me, data planning is about cutting through the jargon and using insight to create the best consumer experience and gain quick, competitive advantage whilst building the business case for technical growth. As such, I’m just as excited to analyse marketing effectiveness as I am helping to scope and design a full Data Warehouse Solution.
At Jellyfish, we work hard to turn all data that gets created into meaningful insight that powers our clients’ strategies.
When not ‘doing data’, I'm a huge Francophile and can be found hopping on the ferry across the channel to my beloved Normandy.
I love vintage clothes shopping – from my original 1920s wedding dress – to those trousers from a few years ago (in Normandy!) that were just too lovely and original to pass up. I also sell the odd piece here and there.
I'm a novice fan of B-Boy culture, I love going to the ballet, I’m an amateur artist and took Fashion & Design Illustration classes at Central St Martins. I’m also one of Arnold Schwarzenegger’s biggest fans!