Hi! I’m Caitlin Reiss, Email Marketing Specialist at Jellyfish.
I am responsible for hands-on execution of email marketing campaigns and strategies, including targeting, set-up, end-to-end testing, strategic analysis, and optimization.
After graduating from the University of Maryland, I started my career in the education and nonprofit industries, developing marketing and communications strategies for schools, foundations and associations. After a few years managing multi-media campaigns, I fell in love with all things digital, especially email. Before joining Jellyfish, I worked at National Geographic where I honed my email marketing skills executing content-driven campaigns that engaged and inspired audiences across the globe. I’m a self-proclaimed data junkie — I love analyzing tests, tracking trends across email campaigns, and finding ways to make content personalized and relevant.
Outside of work, I enjoy cooking — especially experimenting with new recipes or ingredients, hiking with my dog and husband, and practicing yoga.