Hi there, I’m Marius Swanepoel, Paid Media Director based in Johannesburg South Africa.
I have been working in Digital Marketing since 2009 and fell into the industry purely by accident, my ambitions and studies were all focused on breaking into the Publishing industry and writing the next Harry Potter book or failing that at least ensure I always have a book to read.
My boss at the time became a manager at Jellyfish and dragged me along and I could not have been more grateful. I started the industry purely focused on Paid Search, as time moved on I was introduced to the myriad of other facets that make up a marketing campaign.
In order to better understand client needs, I worked on expanding my knowledge base into GDN and Analytics as well.
I unfortunately had to leave Jellyfish in 2015 due to family responsibilities, I joined another agency where my main focus was running every aspect of the digital paid media of a major car brand. I was either responsible for or involved with all aspects of creating a new marketing campaign. Through this I became further engrossed with paid social and programmatic marketing and their impact on client goals.
When the opportunity to return to Jellyfish and head up Social and Programmatic in the South African Office came along I jumped at the chance to return home.
When I am not working you can most likely find me in my kitchen cooking or trying to bake.
Three Facts about me:
I am obsessed with Cephalopods.
I am an avid reader and get physical anxiety when I do not have a book on me.
I have a rather substantial collection of board games.