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PAUL, the family owned boulangerie and ambassador of French art de vivre. With a presence in over 33 countries, PAUL work to deliver handcrafted products pastries, cakes and bread to millions of customers.

PAUL came to Jellyfish for a new, updated and more intelligent eCommerce website solution. The business requirements meant the exterior needed to ease customers through the purchase funnel, using simple UX and intelligent design, while the backend CMS needed to cater for complex delivery and fulfilment challenges. Jellyfish delivered a new website complete with UX, design and development using Magento as the eCommerce solution of choice.
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