The GameStop business was predominantly driven by their high street stores; they made a decision to move into the online market and needed help with creating their online brand awareness. They formed a new online team internally to get the website off the ground and Jellyfish began work with the newly formed team.
The key objective of the campaign was to rapidly increase exposure for the GameStop brand whilst delivering a good Return on Investment.
Initially, we targeted 3 main types of customer:
- Hardcore Gamers
- Casual Gamers
- Gift Givers
This ranges from Hardcore Gamers that buy on a frequent basis to gift givers that buy on an annual basis.