G4S UK is a lead generation site focused on driving sales for UK products and services. Jellyfish’s remit is to increase traffic and leads, specifically targeting security services and event security services.
We have produced a wide range of technical recommendations that are being implemented by the G4S development and marketing team.
These are based on auditing and analysis work, including keyword research, competitor analysis, content and technical audits and competitor backlink analysis.
The client set the following objectives to be achieved through our work together. We needed to achieve the following:
- To increase sales through g4s.uk.com by using content marketing and onsite optimization
- Raise awareness of other services with an aim of cross-selling and promoting service lines through the UK website
- Build brand awareness and increase market share from main competitors