As the number of consumers conducting research online before completing a transaction in-store continues to rise, Jellyfish and Total Wine & More realised that there was a need to get the brand in front of searchers whilst providing them with an option to convert in a nearby store location. With few competitors with brick-and-mortar locations on the shopping landscape, Total Wine & More and Jellyfish identified Local Inventory Ads as an untapped opportunity in its industry.
- Expand in-store footprint online and reach local searchers
- Measure the impact online activity has on in-store foot traffic and sales
- Increase sales and revenue both online and in-store