The client gave us the following objectives:
- To develop a new brand identity and accompanying assets for new hotel offering
- To pull this identity through the line from brand positioning to internal branding, look, feel and tone of voice
- To create accompanying social posts to support PR launch
glh's market research revealed that someone was likely to stay in a 4-star hotel for business one week, and then check into a so-called budget hotel for a family break the next.
This meant that glh needed to build a brand within its portfolio that could cater for this modern traveler. An offering which gave guests what they want, at that moment in time, for that specific stay.
And that's where we presented Thistle Express.
A new hotel brand that represents great value, but also reflects the fact that guests are unwilling to compromise on what matters most - a quality bedroom, efficient technology, and friendly service.