B2B Marketing: Email Errors

| 10 Feb, 2016

“Email Marketing is far from dying. In fact, it is quite the opposite."

Jellyfish's Email Marketing Director, Monica DiBartolo was featured in Jessica McGreal's article “Email Errors"— in B2B Marketing. Email has become a large part of every professional's daily routine and when used correctly can be a powerful marketing channel. The article outlines the five email marketing mistakes that B2B marketers need to avoid, including:

  • Sticking to the same subject line
  • Oversharing
  • Forgetting Mobile
  • Not segmenting data
  • Poor Personalization

To read the full article, check out the February 2016 edition of B2B Marketing.

 
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