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B2B Marketing: Email Errors

Insights | 10 Feb, 2016

Š—“Email Marketing is far from dying. In fact, it is quite the opposite.Š—

JellyfishŠ—'s Email Marketing Director, Monica DiBartolo was featured in Jessica McGrealŠ—'s article Š—“Email ErrorsŠ— in B2B Marketing. Email has become a large part of every professionalŠ—Ès daily routine and when used correctly can be a powerful marketing channel. The article outlines the five email marketing mistakes that B2B marketers need to avoid, including:


  • Sticking to the same subject line
  • Oversharing
  • Forgetting Mobile
  • Not segmenting data
  • Poor Personalization


To read the full article, check out the February 2016 edition of B2B Marketing.

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