Email Marketing is far from dying. In fact, it is quite the opposite.
Jellyfish's Email Marketing Director, Monica DiBartolo was featured in Jessica McGreal's article Email Errors in B2B Marketing. Email has become a large part of every professionalÈs daily routine and when used correctly can be a powerful marketing channel. The article outlines the five email marketing mistakes that B2B marketers need to avoid, including:
- Sticking to the same subject line
- Forgetting Mobile
- Not segmenting data
- Poor Personalization
To read the full article, check out the February 2016 edition of B2B Marketing.