I recently guest blogged for Online Video, a site dedicated to the online video industry, about the three considerations for maximizing digital video ad investments.
HereÈs a brief overview of the article:
When planning an integrated video campaign, several dynamics should be considered to ensure maximum return on your investment. Here are three factors for brand marketing professionals to consider as part of their campaigns.
- Bring the Art Back to Video: People are watching video now more than ever before, making one thing clear - creativity is more important than ever.
- Look for Chances to Enhance Brand Awareness Across Your Asset Portfolio: Platform-specific assets and brand continuity support conversion across multiple channels and platforms.
- Understand How Your Videos are Viewed: Not only why they are watching, but how are they watching? The device used should play a strong role in asset production - not only for the specs - but the associated user habits.