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AdExchanger talks to Jellyfish about Programmatic Display

Point of View | 12 May, 2015

Jellyfish's Head of Display spent time talking to AdExchanger about the success Nescaf’e© Dolce Gusto have had with programmatic display.

Highlights from the article include comments from Gawain Owen, digital lead at Nestl’e© UK and Ireland, "The biggest takeaway from this campaign is that programmatic does work for branding campaigns. A lot of people just think programmatic is for direct response. Tactically, the market has evolved over the last 12 months."

The campaign successfully delivered 91% of the ads to new visitors, at 21 percentage points more viewable vs. IAB standards, according to campaign results, and improved brand safety seven times over.

Click here to read the full article.

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