There’s no denying that programmatic trading has changed the face of display advertising forever.
As change continues apace here are my top five predictions of how the display market will evolve in 2015, as recently featured in Brand Republic's Wall Blog:
- Programmatic will break out of its channel status
- Reduced reliance on cookies
- Increased dialogue between marketers and consumers
- Bringing attribution to attention
- Blind inventory is on its way out
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