Conversion Optimization Director at Jellyfish, Vassilis Tourtouropoulos, has recently guest posted on ClickTale.
ClickTale have brought together and interviewed a number of experts from across the world in a recently released whitepaper titled 'Digital Analysts: A Whole New Breed'.
As detailed in the intro of the report "In this ever-shifting and data-overloaded environment, the approach to sales and marketing is no longer one-size-fits-all, but rather personalization and segmentation, improving the experience of consumers, giving each of them whatÎ¾they need and want. All these are shaping digital analysts, who are becoming key roles in businesses of any size.Î¾What does this all mean for today's analytics professionals?"
Click on the image below to read more.