Senior SEO Manager, Josh Patterson, shares his thoughts on the impact of Google algorithm changes on local search via Search Engine Watch.
The Hummingbird effect
With the launch of Hummingbird and the implementation of Knowledge Graph, we now see an assortment of information in the right-hand side bar of Google search results related to the brand itself. While this particular element may not impact search from a ranking perspective, it can help to increase overall brand interaction and engagement."
The local listing and mobile app searches
"More and more people are turning to mobile search and apps than have ever done before. As long as businesses do their due diligence making sure all listings and local citations are up to date, and continue to encourage customers to review their business on Yelp, there is dual benefit. It will help in terms of ranking and relevance from a search engine perspective and it will also improve visibility on mobile app search."
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