Jellyfish SEO Director Nick Fettiplace has been featured on Econsultancy's blog, sharing tips for trail-blazing SEO in 2015.
In an age where mobile search is set to overtake desktop and Google's product suite continues to evolve, Nick shares his thoughts on latent semantic indexing, social monitoring and mobile search insights with Econsultancy.
Here are some of Nick's comments:
On mobile 'It surprises me how many big brands still do not have an effective mobile proposition. With 2015 geared-up to be the year when mobile search overtakes desktop search, it's definitely worth getting up to speed here.'
On social 'Social monitoring tools can also provide valuable insight around demographics, personas and geographies.'
And on Latent Semantic Indexing* 'This will lead to better content across the web and move us even further from the old keyword stuffing days.'
To view the full article click on the image below.
* An indexing and retrieval method that was designed to identify patterns in the relationship between terms and concepts within any text. By providing unique context for each search term or phrase, it ensures that a search for Apple computers will retrieve pages with iMac or iPad on it, while a search for Apple fruit will pull a different set of results on gardening and growing apples.
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