Google have released details on their newest AdWords innovation, designed to clarify the role of paid search in other conversion types e.g. cross-device, in-store, via app installs etc.
Intended to capture the ‘full value of AdWords’, this new functionality is based on an estimated conversion metric.
The Jellyfish team (Richard Hartley, Matt Owen, Tim Wakeham) took part in an insight debate to discuss the new cross-device reporting and its potential impact on PPC campaigns. Listen to the debate now from our Soundcloud profile.
For further details, please visit the AdWords blog