Executive VP, Daniel Wilkinson, speaks to MediaPost on how the new marketing platform is helping reduce CPA for clients.
The article reads;
"Yahoo Gemini, a marketplace, supports a hybrid display ad unit where images complement text and serve up as a native ad in the stream of content. Placement is bought on a per-click basis, similar to search engine advertisements. The platform also serves up search ads across Yahoo's network of sites, which continues to eat away at the number of ads served by Microsoft Bing through an amended agreement signed in April. Gemini gives advertisers one place to purchase native ad units and search advertisements. Native ads are triggered by the content on the page vs. keywords for search advertising."
Daniel Wilkinson, as well as other marketing executives from within the industry, spoke of the pros and cons to the new platform and it's road to success.
"Some confusion around Yahoo Gemini could stifle growth for the company's budding advertising platform, although more often than not, positive returns on investments outweigh the negative, according to many agency executives.
As an agency it adds work to the budgeting and the planning processes, said Daniel Wilkinson, Executive VP at Jellyfish."Î¾