What is native advertising?
PPC Director, Matt Read, gives an overview of native advertising; the benefits, content for promotion, and our curr
Matthew re-joined Jellyfish as a PPC Director, after 6 months of traveling, having previously worked within the Jellyfish Publishing team as a Senior Account Strategist for 2 years. Prior to this Matthew had worked within the Online Marketing industry for over 5 years for both individual clients and other digital marketing agencies. As a PPC Director, it is Matthew's responsibility to make sure that Jellyfish are up to speed on all new developments on the PPC landscape, and to ensure testing results and learnings from more in-depth analyses are shared across the business. It is also his responsibility to guide the Account Strategists, helping them develop their PPC accounts and implement all new initiatives.
In his spare time, Matthew can be found trying any kind of adrenaline rushing activity, be it bungee jumping, ice climbing or swimming with sharks.