About Our People
Since joining Jellyfish in 2005, Rob’s growth strategy was to conquer the publishing sector, take those learnings and then diversify into other sectors. The company now delivers cutting-edge PPC campaigns across varying industry verticals with billings in excess of £20m.
Robs’ passion for paid search is infectious and he actively shares his thinking with his team, fellow industry players and online marketers through the industry bodies, press and exhibitions.
As well as developing the long term strategy he is still hands on in the day-to-day running of the business from overseeing the senior management, sales and marketing, through to training and development.
He manages a highly motivated team of 80+ employees with an open approach where anyone can share their thoughts and ideas freely - especially at the end of month drinks in the Jelly lounge!
With over 15 years creative experience, Mark began his career as a graphic designer working in some of the top London agencies. During this time he worked on many major brands within the premium luxury, automotive, lifestyle and drinks markets including Aston Martin, William Grant & Sons and Virgin Holidays to name a few.
In 2007, Mark set up Uncle, an integrated design and brand communications agency. Four years on, Uncle is now a highly successful business with an impressive portfolio to boot and in 2010 became part of the Jellyfish Group, supporting the digital creative and communications side of the business.
At the heart of Mark's passion lies a love of typography and an unforgiving eye for detail. Mark's life has also recently dramatically changed and he is now a proud father of two.
Daniel is responsible for leading and developing Paid Search strategies for clients such as BBC, Which?, Dennis Publishing, IPC, Haymarket, National Magazine Company and National Geographic.
He works with clients to integrate Paid Search into their overall marketing strategy. He also manages and trains a team of search specialists and is instrumental in the development of internal tools and processes to help manage multi-million pound PPC campaigns.
Daniel trained as a dancer from the age of 3 and performed in shows across 6 of the 7 continents. He’s waiting for the day when his dance moves start to look more like his dad’s and embarrass his daughter.
Responsible for the Account Management and Business Development teams, Craig started his career in Direct Marketing in the mid 90's working across traditional direct response media and attaining an Institute of Direct Marketing Diploma. As employee number four and Head of Marketing Development at Rightmove.co.uk during the late 90's, Craig was responsible for developing the brand, marketing and business development strategies before moving into the search industry in 2001.
At Jellyfish, Craig combines his experience of being both a client and a marketing agency account manager to work with a host of global B2B and B2C brands to ensure search meets business objectives and continually delivers increased ROI.
In his spare time, Craig likes to go to gigs (when his baby daughter and son allows) and visit art exhibitions.
Based in New York, Kevin has over 15 years experience in business development, strategy and marketing for leading media properties. Prior to joining Jellyfish, Kevin was head of sales at The Search Monitor, a search marketing tool provider to large advertisers and ad agencies.
Kevin has held senior positions with Reed Business, the leading business to business publisher, Washingtonpost/Newsweek Interactive and Disney Interactive.
Kevin holds a degree in business from University of Vermont.
Chris joined Jellyfish in 2006 and has been instrumental in implementing and delivering the financial and operational systems that have seen Jellyfish successfully grow from a small team of 10 staff to over 80 staff.
Jellyfish now has an annual turnover in excess of £20m per annum which has meant that Jellyfish’s financial systems have had to be both scaleable and robust to ensure that the business has continued to operate within the latest financial and corporate governance requirements.
He enjoys most sports and takes part in a number of national distance running events every year as well as a squash team - not bad for a bean counter!!
A skilled practitioner in brand and campaign communication, Richard has a wealth of experience in the management of creative services backed by a robust industry understanding. Richard enjoys the challenge of working to maximise the opportunities presented by every brief and has a passion and drive that remains undiminished after 20 years in the business.
With time spent at full service creative agencies in the UK and Australia, Richard has had the opportunity to work with a wide range of clients including Sony, Diageo, Skype, Virgin and Levis - delivering brand and campaign communications both online and offline. Alongside Mark Deeprose, Richard heads up creative services at Jellyfish and is also responsible for generating new business and driving the commercial development of the creative offering.
A self confessed analytics fanatic, Jamie joined Jellyfish in 2006 having previously worked client side in both on and offline marketing capacities in the travel sector for one of the country’s leading long-haul tour operators.
Heading up the Analytics & Optimisation team, Jamie is responsible for developing the web analytics products and services within the business. Other areas of focus include landing page optimisation and ensuring Jellyfish are early adopters of new innovations and technology.
You'll find Jamie is at his happiest when he’s in a boat, a bar or at his desk faced with a set of clearly defined KPI’s, a selection of web analytics tools and the challenge of testing, analysing and optimising a nice juicy web-based project!
Charmaine is responsible for developing the Jellyfish Resource Centre based in South Africa and leads the support team for the UK paid search department. After joining Jellyfish in 2008, Charmaine led the SA team for the Which? account and has managed the entire SA office since July 2011.
Charmaine assists with the development of internal tools and processes to ensure high levels of productivity and quality output over a range of PPC related efficiencies. The work ethic driven by Charmaine is one focused on attention to detail and accuracy, skills that are instrumental to the successful running of any online marketing campaign.
Claire joined Jellyfish in 2006 as Account Manager, responsible for a number of key publishing clients. Prior to this, she worked within the facilities management sector for over 7 years. This invaluable experience provided her with excellent project management and communication skills. In 2007, she became a Senior Account Manager and headed up a team which mobilised and developed the Skype account.
Now the Account Director for the Publishing vertical, Claire’s extensive team of Account Managers and Account Strategists manage digital marketing campaigns for the industry’s biggest players, both in the UK and worldwide.
Claire enjoys socialising, reading and travelling (taking special care to study the wine in each country she visits!)
Hélèné first joined Jellyfish as Account Director for the eCommerce team, where she managed a team of Account Managers and Strategists providing paid search solutions for clients such as Riverford and Feel Good Contacts.
In her new role managing the SEO & Social team, Hélèné facilitates an integrated approach for both paid and organic search ensuring that our clients are provided with strategies that offer the best return on investment.
Prior to working with Jellyfish, Hélèné ran her own online marketing company offering SEO, PPC, web design and development to SME's. Her background also includes working for corporations such as Toshiba within the consumer products and computer systems divisions, as well as large pharmaceutical companies such as Lundbeck, GSK and Janseen Cilag.
In her spare time Hélèné regularly enjoys dancing salsa, embracing other cultures and music, art and nature.
Matt joined Jellyfish in 2010 after a three year stint as an Account Director at iCrossing UK. While at iCrossing, Matt developed and led multi-channel digital campaigns for Porsche Cars GB, Barclays, BT, Zurich, Visit Wales and Standard Life, deploying paid media, SEO and social media. Prior to iCrossing, he was Head of Business Development for leading UK e-learning provider Epic.
Matt has over 17 years experience in sales and marketing and is a Fellow of the Chartered Institute of Marketing (FCIM). Areas of expertise include online strategy development, planning, management and measurement, tactical implementation of SEO/PPC campaigns, brand marketing, consumer insight and website design and build.
As well as leading the Jellyfish lead generation team, Matt plays guitar in a punk-folk band, supports Nottingham Forest, drives a Volvo and cooks great roast potatoes (goose fat is the secret!)
Daniel joined Jellyfish in 2008 after graduating with a degree in Economics & Marketing. Starting at Jellyfish as an Account Manager for the Which? team, Daniel progressed to Senior Account Manager & shortly after became Head of Campaign Strategy.
Daniel is now the Account Director for the Ecommerce vertical, focusing on multi-channel strategies & paths to acquisition for clients including Waitrose & Gamestop.
In his spare time Danny is a keen Arsenal fan and enjoys golf, rugby & a host of other sports.
After graduating with a Graphic Design degree in 1999, Lu moved into Account Management in 2001 where she was able to learn invaluable skills in communication, project management and business retention. Following eight years agency experience providing marketing strategies, brand and creative solutions to a broad range of clients within the property and finance sectors, she then spent some time freelancing for a number of companies, assisting them with their online and traditional marketing deliverables.
Lu joined Jellyfish in March 2010 as Marketing Manager and works closely with the Creative Team as well as many other departments within the business to ensure that our messaging is on brand and all marketing requirements are fulfilled. Outside of work (when she is not being kept busy by a very active toddler) Lu likes to practise yoga, go to the gym and cook.
Greg joined as an Account Manager in 2006, looking after various clients in the publishing and travel sectors. His past experience includes 6 years working in the travel industry for a high profile luxury tour operator.
In early 2009, Greg moved from the Account Management team into Business Development and is now responsible for developing new client relationships across a range of industries.
Greg enjoys playing (and watching) most sports, especially football, golf and more recently cycling and also considers himself a bit of a movie buff. He also enjoys supercars, luxury holidays and fine wines –
but can’t afford any of them.
Dan joined Jellyfish in 2010 as an Account Manager within the Ecommerce team, looking after various clients in the UK and internationally. He has seven years previous experience in Account Management across various sectors including insurance and finance, working with clients such as Sky, Virgin, Samsung and Sony.
Dan is now responsible for developing new client relationships at Jellyfish, his primary focus being on the publishing sector.
He enjoys playing football and golf but most of his spare time is spent entertaining his three children and his dog.
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