Management Fee model
For some organizations the CPA model is not always appropriate or even possible. This can be for a number of reasons including the nature of the business being so complex that calculating a CPA is actually impossible (or at least incredibly challenging to do).
It may be that the budget for PPC is fixed and the organization requires absolute transparency of all metrics, including the agencies fees.
For this reason Jellyfish offer the traditional agency charging model of a management fee, which can either be a fixed monthly retainer or expressed as a % of the clients media budget. The benefits of a management fee approach include absolute transparency of all the metrics to keyword level and direct access to the search networks accounts, so you can see exactly how your money is being spent.
The management fee will vary depending upon the spend level and this will determine the resource that Jellyfish can allocate to the campaign.
If you would like more details regarding the Management Fee model, please call us on 347 535 0605 or email potential@jellyfish.net
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