Multi-lingual PPC

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Multi-lingual PPC

Are you considering a global search campaign or currently running one but concerned by escalating costs and lack of campaign management? Brands which are ripe to enter the global search market are often very cautious due to high cost of worldwide teams and lack of control which can impact on the campaign success. Brands already operating within a global search arena should be looking for better efficiencies to maximize profitability.

Most search agencies provide some form of multi-lingual service through translation services and satellite offices. Whilst this set up does provide a certain level of success we know and understand there are much better ways to work where global results can be massively increased.

We like to approach things differently and have developed a multi-lingual account team who are all based at our UK office. We have invested in a custom international recruitment program to attract native speaking marketing professionals to work on multi-lingual search campaigns.

By re-inventing the process of managing multi-market campaigns, each account manager is able to manage their specific market PPC campaigns from one central location.

This new process eliminates the need for satellite offices and translator services to amend copy, our team of native speaking account managers are all in-house, under one roof. Meet the team by clicking here.

Key benefits of centralization Paid Search campaigns

• Greater market understanding with mother-tongue search specialists
  • Optimal target keyword requires a deep understanding of your product/service whilst matching search terms which are used within a target country. Translation does not provide this level of detail
  • A native speaking account manager understands the colloquialisms of their country, maximising results
  • Each country campaign is built specifically with this detailed understanding
    
     
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  Greater control on global campaign through central management
  • Management of the international team under one roof provides greater control on every process of campaign and maximize budgets
  • Campaign adjustments can be applied with speed and ease
  • Central analysis and reporting systems provide an efficient process of on-going management
  • Centralising the Account Management Team will ensure that Jellyfish have more “power” with the Search Networks.
    
     
• 
  Shared Learnings
  • Success factors learnt in one country can easily and quickly be shared within the team and tested in other countries. Multiple agencies will never cooperate in this way with each other.
    
     
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  Greater understanding of your business
  • The close physical proximity of the International Account Management Team will allow regular and more frequent briefings which will in turn lead to a better understanding of your global business. Again, multiple agencies in different countries will never be able to work this way.
    
     
• 
  Better budget management
  • Centralisation of global budgets will allow us to allocate and control the budget more efficiently and target countries that are delivering the best ROI. For example, PPC spend in Germany may deliver a greater ROI than PPC spend in China and therefore can divert spend accordingly if so desired.
  • Centrally controlled international teams vastly reduce overheads and allow us to pass on cost effective campaigns
  • Cost effective bid management process through economies of scale
    
     
• 
  Consistent use of Best Practices
  • A single agency will ensure that Best Practices are employed consistently across ALL campaigns resulting in greater campaign efficiencies.

Case Study

• We are successfully running a campaign for one of our biggest clients, Skype.
• The global campaign covers 26 languages across 178 countries.
• Within the first 5 months of taking over the campaign, we increased the number of new registered Skype users per month by an average of 84% year on year.
• Our custom search team consists of native speakers across 11 different languages including German, French, Spanish, Portuguese, Russian, Arabic, Mandarin, Japanese and Korean...85% of the Worlds Internet population can be targeted from our office in Reigate.
• We have just been reappointed their global PPC agency.

To see more examples, click the links below:

Arabic example
Chinese example
UK example
 

If you want to talk to Skype about the work we’ve done with them or speak with the international team please contact us.