Risk Free CPA model
Our objective when running a Pay per Click (PPC) Campaign is to deliver greater volumes of Acquisitions for our clients, on a fixed CPA basis, thus eliminating the need for agency management / retainer fees.
Before we begin to construct a Jellyfish PPC campaign, we ascertain our client's commercial goals and business metrics. Using these commercial goals and metrics, we are able to establish the CPA model for the campaign.
The Contracted CPA model is still considered a rare pricing model for running PPC campaigns as it offers our clients a risk free, self-financing solution to generating incremental acquisitions (sales, leads, subscriptions etc...), through Paid Search Marketing. The CPA can be in the form of a monetary amount or a fixed percentage of revenue.
By offering our clients a guaranteed fixed CPA, the onus is on us to deliver the required CPA. As our revenue is directly proportional to the results achieved by the campaign, our clients can always rest assured that we will be striving to grow the number of acquisitions or revenue generated by the campaign.
If you would like more details regarding the Risk Free CPA model, please call us on 347 535 0605 or email potential@jellyfish.net
We offer 2 versions of the Contracted CPA:
- Black-Box Solution - Monthly spend less than $32,000
- Open-Box Solution - Monthly spend in excess of $32,000
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