Search Networks

• Home
• Services
  • PPC Management
    • Which commercial model suits you?
    • Risk Free CPA model
    • Transition to CPA model
    • Management Fee model
  • Search Engine Optimization
  • Creative & Development
  • Analytics
    • Google Analytics Account Audit
    • Google Analytics Account Set Up
    • Google Analytics Consultancy & Training
  • Call Tracking
• Our Methodology
  • Pay per Click Campaigns
    • Campaign Setup
    • Campaign Structure
    • Keyword Generation
    • Ad Copy Writing
    • Campaign Site Development
    • Destination URL Allocation
    • Launch Bid Strategy
  • Process Driven Campaign Management
    • Interactive Metrics Tree
    • Process Driven Campaign Management
    • Affecting Impressions
    • Affecting Average CPC
    • Affecting CTR
    • Affecting Conversion
• Our Platform
  • Jellyfish Unified Marketing Platform (JUMP)
  • JUMP Keyword Performance Management
    • JUMP Keyword Performance Management
    • Converting Keywords
    • Non-converting Keywords
  • JUMP Analytics and Reporting
• About Us
  • About Our Company
  • About Our People
  • View Our Clients
  • View Our Client Case Studies
• FAQs
• Contact Us
• Careers

• Home
• Search Networks

Search Networks

In the world of paid search there are 4 main search networks which account for approximately 98% of the market. These are Google, Yahoo, Baidu & Bing.

The paid search networks are often confused with the search engines themselves; however, they are actually two separate things. Often the paid search networks will have their own search engines e.g. Google, Yahoo, Bing etc...,however, they also have a network of affiliated partner sites which display their paid results alongside the search engines own organic listings e.g. AOL, ASK, Lycos etc...