In need of both PPC and SEO services?
As leaders in paid search, we understand the needs of our clients to provide a fully coherent and integrated search marketing strategy across both paid and natural search. With this in mind we have formed a dedicated team that specializes in SEO.
The unique benefits for your combined PPC and SEO campaign:
- Maximizes ROI on Competitive Keywords. In every market sector high converting keywords are becoming increasingly expensive to bid on. Our methods identify the high cost, high volume terms through PPC that are most valuable for exploitation through a longer term SEO strategy. This ensures you receive maximum ROI from these profitable keywords at the minimum cost.
- Website Usability & Conversion Report. Undertaken at the start of your campaign, we will provide you with a full report on your website. This is aimed at identifying areas to increase your sites conversion rate, increase value of your conversions, decrease number of visitors exiting your site prematurely and a full analytics review to check your goals are being tracked correctly.
- Fast Landing Page Optimization. We provide a fully inclusive service for design, build & testing of high converting landing pages. Pages are hosted externally to your main site in a flexible, easy to test environment. Traffic is delivered via PPC providing instant results. Those achieving the best conversion can be integrated into your site and optimised safe in the knowledge you are spending your SEO budget optimizing pages proven to convert well.
- Long Tail Search Exchange. Whilst likely to deliver lower traffic volumes than their 'Generic' counterparts, the more specific nature of long tail keywords often results in them converting strongly and at a lower cost. Our approach ensures long-tail terms are identified through PPC & integrated into your SEO campaigns and vice versa.
- Buzz Monitoring. Keep track of who is talking about you. We can report on trademark appearances web wide, whether that's web sites, blogs or in the news. We can even provide you with dates, times, keywords and improved ad copy. Active listening also provides you with the opportunity to choose to engage with your consumers.
- Quality Score (QS) Strategy. Use adwords QS to focus your SEO strategy. High score keywords can indicate landing pages with the most relevant content. High QS pages are often quick wins for SEO creation and optimization. Low scores may be caused by poor CTR's, often the symptom of an ultra competitive landscape. We use these indicators to focus your SEO and achieve first page positions quickly.
- Ad Copy Testing Exchange. PPC offers an environment to test ad copies in a flexible, fast and easy to monitor way. We feed high converting, high CTR variations to our SEO team for implementation into your Meta descriptions.
- Seamless Account Management. Strategic planning meetings with clients as well as on-going communication between the PPC and SEO account teams allows learnings to be implemented and adjustments to be made as and when.
If you would like more details regarding our SEO services, please call us on 347 535 0605 or email potential@jellyfish.net
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