First-party audience data is one of the core ways of doing this. We always make the most of our client's most powerful asset; their first party data, especially when being used for direct response campaigns.
Whether this is modeling look-a-like audiences from on-site behaviors and customer databases, or building remarketing lists and onboarding customer databases for suppression, modeling or lead nurture.
Third-party audience data can also be a valuable targeting tool. We work closely with key data providers to ensure we only buy the most reliable, up-to-date and effective segments.
These range from inferred behavioral segments to verified demographic information from credit bureaus and other brick-and-mortar institutions.